Join us and learn from successful entrepreneurs and industry experts on how to market and monetize your online presence...
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Marketing & Monetizing Online

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Saturday, February 6, 2010
Gleacher Center, Room 100, 450 Cityfront Plaza  

Learn from successful entrepreneurs and industry experts on how to market and monetize your online presence. Whether you are a small start-up, a growing enterprise or a large Fortune 500 company you will benefit from our conference. Some of the topics covered will be driving non-paid traffic and paid traffic, cost/benefit economic analysis, web traffic analytical tracking and more.

Agenda

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8:00-8:30am
Registration and Continental Breakfast
8:30-9:20am
Google in your Future
Kevin Willer, Head of Development - Central Region, Google
9:30-12:15pm
Tactics for Marketing and Monetizing
Alvin All, former CEO of iParenting Media and Director/General Manager of The Walt Disney Corporation,
Craig Wortmann, former CEO, ClearGuage and Adjunct Assoc. Professor, Chicago Booth
12:30-2:00pm

Lunch and Keynote
David Friedman, CEO, Razorfish

2:00-3:30pm

Variations on a Theme
Moderator: Art Middlebrooks, Chicago Booth
B2C: Sean Smyth, Groupon.com
B2B: Joe Dwyer, BrillStreet
B2B: Rose Kimbarovsky, Crowdspring.com
Corporate: TBD

Contact

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For any questions about the event, Please contact Linda Darragh at linda.darragh@chicagobooth.edu or Tom Ancona at tom.ancona@chicagobooth.edu

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